Video Content To-Do List for 2014
It’s tempting around this time of year to look into our collective crystal ball and make predictions. Netflix will continue to take content into its own hands. YouTube will test paywalls. Longform content will…get longer. But as our team works off the holiday treats, I like to think about what makes content stronger. More engaging. Worth investing in for brands and agencies.
Here’s our Video Content Production and Creative To-Do List for 2014:
1. Think story, (almost) always. We sometimes hear clients say (to paraphrase) “oh it’s not a story thing.”
A phone message can tell a story. (“Hey, huge snowfall last night!” (HOOK) “We’re heading out at 8am tomorrow” (CONTEXT) “We want to be there early to get some fresh tracks” (CONFLICT) “We will hit Dead Pirate Peak, Hell’s Headache, and Gilly’s Gulch…” (BUILD) “And then some brews at the Wilson” (CLIMAX) “Let’s chat when you’re off the phone” (RESOLUTION)”
If a phone message can have a story, so can branded content.
2. Never say never. We love pushing the limits of a creative treatment. Sometimes budget will be an issue, but let’s never stop searching for a way to make it happen. Helicopter not available, how about a quadcopter? Quadcopter not possible, how can we use a balloon? Balloon not available, who’s comfortable on a trampoline?
3. Don’t sit around. Don’t bask in past glories (for too long;) Enjoy moments.
Have a great year,
Video Creative Director
76 Brand Films